I created and led the Heart of Campus social media campaign for the Lory Student Center at Colorado State University, designed to highlight the building’s cultural resource centers, dining venues, and student services. The campaign aimed to boost visibility, increase Instagram followers, and strengthen student connections through a mix of giveaways, tabling events, and special promotions. I developed the campaign concept, produced over 10 creative assets that would be used as digital and print promotional materials, and built a content calendar to ensure consistent storytelling across platforms. By positioning the LSC as the central hub of student life, the campaign successfully enhanced engagement and fostered stronger awareness of the resources available within the “heart” of campus.