As Social Media Coordinator for the Lory Student Center at Colorado State University, I managed the building’s Instagram and Facebook accounts, redeveloping its social media strategy to better reflect the LSC’s role as the “Heart of Campus.” I created and curated content including photography, video, graphics, and copy, while implementing a structured posting calendar to drive consistent engagement. My work not only elevated campaign visibility and student connection but also directly influenced the development of the building-wide digital strategy by demonstrating the impact of cohesive branding, data-driven content decisions, and cross-platform storytelling. This role gave me hands-on experience in running major accounts, leading campaigns such as Heart of Campus, and balancing creative content production with analytics to guide long-term marketing direction.