Vivant Skincare
"Your beauty is your beauty"
Vivant Skincare is a holistic brand concept designed for women 50+, created through deep consumer research and industry analysis. Blending elegance with innovation, Vivant features thoughtfully crafted products, packaging, and storytelling that honor both beauty and life experience, all while meeting the unique needs of an often-overlooked audience with authenticity and care.
Our Story
At Vivant Skincare, we believe that beauty has no expiration date. Our brand began with a mission: to create a skincare line that support holistic wellness and skin health for the women who have lived life to the fullest, grown into their skin and embraced each stage of life.
The idea of Vivant blossomed after founder Hannah Mismas noticed the way in which the skincare industry didn’t cater to her own mother’s needs. Instead, advertisements made aging fearful, prompting Hannah to attempt to create a brand that adequately took care of mature skin – without the shaming. But Hannah wanted more than to avoid “anti-aging,” vocalizations about the negative physical effects of menopause prompted her to develop skincare that focused on holistic health, vitality and self-acceptance.
With this mission, Vivant was born, determined to create products that actually worked, boosted confidence, and created a community of empowering women encouraging each other to feel beautiful in their skin at any age. Our products are meticulously formulated with expert help to address concerns like dryness, elasticity and even the discomfort of hot flashes. From hydrating serums and cooling night creams, we meet your skin needs all while supporting your natural beauty.
Let us help you look and feel your best today with skincare that enhances, supports and makes you feel radiant – whatever that looks like for you. Because at the end of the day, your beauty is your beauty
Key Products
With the brand promise to support women over 50 with mature skin needs, along with products that advocated for holistic health, I set out to brainstorm hypothetical products. While these products are no dermatologist or women’s health approved, they are starting point to what I think holistic skincare formulas could look like that enhance aging skin and perhaps even address the needs of menopausal and hormonal symptoms.
Calm & Cool Night Balm
Description: A eye balm that instantly hydrates, cools, and reduces redness and irritation–balancing your skin tone as you sleep.
Use: soothes irritated skin and reduced redness.
Key Ingredients:
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Hyaluronic acid: to soothe and hydrate irritated skin and redness with anti-inflammatory fast-acting compounds.
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Lavender: to calm the skin and mind, aiding in sleep with it’s aroma and natural cooling powers.
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Sage: to balance hormonal skin, reduce fine lines, and cool so you wake up feeling refreshed.
Directions: Apply directly to the face after cleansing and before bed time to wake up feeling well-rested and refreshed.
Cool Comfort Mist
Description: Use as needed throughout the day, especially during hot flashes or in warm environments.
Use: instantly cools, soothes, and relaxes.
Key Ingredients:
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Hyaluronic acid: to soothe and hydrate irritated skin and redness with anti-inflammatory, fast-acting compounds.
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Aloe Vera + cucumber extract: to calm the skin and mind, aiding in sleep with natural cooling powers.
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Green tea extract: to balance inflamed skin with antioxidants and powerful anti-inflammatory benefits.
Directions: hold the bottle 8–10 inches away from your face or body and spritz 2-3 times. Close eyes during application if spraying on the face.
Pro tip: store in the refrigerator for an extra cooling effect, or use before bedtime to promote a
calming sensation.
Timeless Glow Serum
Description: Combats fine lines and restores firmness.
Use: smooths fine lines, brightens skin, and addresses dryness.
Key Ingredients:
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Encapsulated retinol: to smooth fine lines, promote cell turnover, and enhance the beauty of mature skin.
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Peptides: to support elasticity and firmness, helping to restore skin structure and resilience.
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Hyaluronic acid: to deeply hydrate and plump, addressing dryness and leaving soft supple skin.
Directions: use in the evening on cleansed skin. Follow with a moisturizer to lock in hydration and minimize potential dryness from retinol. Start with 2-3 nights a per week, gradually increasing as tolerated.
Restore & Renew Cream
Description: Ideal for nighttime use to support overnight skin repair. Reduces the appearance of skin spots and uneven skin tone while providing long-lasting hydration and strengthening of skin barrier.
Use: combats dryness, increases skin firmness, and protects from UV rays.
Key Ingredients:
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Broad-spectrum SPF 30: to shield skin from sun damage, hyperpigmentation, and loss of skin resilience.
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Collegen-boosting peptides: to stimulate natural collagen production, improving elasticity and reducing fine lines.
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Ceramides: to reinforce the skin’s natural barrier, locking in moisture and preventing dehydration,
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Vitamin E: to protect against environmental damage while supporting healing and hydration.
Directions: apply a small amount to the face after cleansing. Ideal for morning or night for optimal skin repair.
Brand Vision & Process
I created Vivant Skincare as part of my honors thesis, beginning with a deep dive into the skincare market to identify gaps for women over 50. My research included competitor analyses, retail studies, and consumer profiling to understand the lifestyle, values, and challenges of this demographic, especially those navigating menopause and the pressure of aging in a youth-focused industry. From these insights, I developed a brand essence rooted in empowerment, holistic wellness, and accessibility.
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Building on that foundation, I designed the full identity of the Vivant brand. I crafted a visual system with elegant yet approachable typography, a vibrant but mature color palette, and nostalgic patterns that resonated with the target audience. I also conceptualized product names and hypothetical formulations tailored to mature skin needs, ensuring the packaging stood out on shelves while still feeling familiar and trustworthy. Each design decision balanced innovation with consumer expectations to create a strong, credible brand presence.
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To bring the brand to life, I developed packaging prototypes, promotional pieces for both retail environments and digital channels, and a brand story that emphasized embracing beauty at every stage of life. The project culminated in a cohesive collection of products, packaging, and marketing materials that demonstrated my ability to take a concept from research and strategy through design execution. Vivant showcases my skills in brand creation, packaging design, and consumer-centric storytelling, all grounded in data-driven analysis and creative vision.